About Us

Onramp Lab was founded by operators and entrepreneurs who partner with innovative companies of all sizes and stages to help them scale.

We believe in rolling up our sleeves to drive measurable values for our partners with the battle-tested, unique stack of capabilities.

We work with companies and operators who are forward-thinking and are dedicated to performance and growth.

What We Do

We partner with direct-to-consumer businesses of all stages across multiple verticals. The Onramp Lab Team drive measurable value to multiple wholly-owned and partnered companies through strategic guidance and execution to scale our partner’s ventures with the following :
  • Performance Marketing: Specialize in optimizing ROI, ROAS, ad-spend via performance-based digital marketing.
  • UX & Conversion Rate Optimization: Guide users through funnels to effectively convert and purchase with data-proven designs and rapid testing.
  • Monetization Solutions: Powered by proprietary technology, we enhance revenues via advertisers sourcing and optimizing ad campaigns.

Why We Do It

We believe that companies have the power to disrupt the status quo with the right team.

As entrepreneurs and operators ourselves, we understand first-hand what it takes to build successful companies. With our collective experience, we enjoy partnering with innovative companies to overcome the challenges of growth and scale.

Onramp’s hands-on approach is compelling to early-stage companies as well as companies looking to drive their businesses. We believe in helping our partners every step of the way to enhance their products and services, achieve performance goals, and accelerate in growth.

Our History

Onramp Lab was founded by Lawrence Ng in 2015. We were a small team selling products to millennial brides online, and currently has more than 70 full-time professionals in our Los Angeles, Taipei, and Shanghai offices.

Over the years, we built out our omnichannel digital marketing expertise, especially in paid search, display, native, paid social, SEO, email and affiliate marketing across multiple channels. We then took our playbook and applied it to other direct-to-consumer businesses of all stages across multiple verticals.

Today, through the Onramp Fund, we partner with companies whether they’re pre-revenue or valued at $100+ million. The Onramp Lab Team drives measurable value to multiple wholly-owned and partnered companies through strategic guidance and execution to scale our partner’s ventures.

Lawrence Ng is a serial entrepreneur, angel investor, founder and CEO of Onramp Lab. Ng also leads LNG Management, an asset management firm focusing on global opportunities in technology, venture capital, commercial real estate, and private/public markets.

Prior to launching Onramp Lab, he served as Chairman of the Board of Oversee.net, a company he co-founded in 2000 where he led as its CEO until 2008. He grew Oversee from an Internet start-up to a leader in marketing services with over $200 million in revenue and 200 employees. Ng liquidated his interest in Oversee when Oak Hill Capital invested $150 million in the company.

Ng is the recipient of numerous awards including the 2007 Ernst & Young Entrepreneur of the Year Award for Greater Los Angeles. He also started the Lawrence C. Ng Family Foundation, a grant-making organization dedicated to supporting non-profits helping underprivileged youths through education, mentorship, and career guidance.

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